Courses numbered below 100 are developmental and are not acceptable for credit toward graduation. Some other courses numbered above 100 may not carry credit toward graduation; see course description.

The numerical listing after the course titles gives the following information:

first number :	semester credit hours
second number :	lecture hours per week
third number :	laboratory or other contact hours per week.
ACCT 205 :	Introduction to Financial Accounting. 03‑3‑0. (3 semester credit hours. 3 hours lecture per week. No laboratory.) (52.0301)
BIOL 204 :	General Microbiology Laboratory. 1-0-3. (1 semester credit hour. No lecture. 3 hours laboratory per week.) (26.0503)
CHEM 451 :	Research Problems. 2‑1‑3.(2 semester credit hours. 1 hour lecture per week. 3 hours laboratory per week.) (40.0599)

•	If courses have no designation(s), they are generally offered each semester, but student‘s should contact individual departments for variations.
•	Summer Session course offerings vary greatly. Students must consult with their Dean's office for summer course offerings.

The four capital letters in parentheses represent the computerized abbreviation for that subject field; the abbreviation is often used on documents and course schedules. The numbers in parentheses represent the Integrated Post-secondary Education Data System (IPEDS).

Marketing (MKTG - 52.14)

MKTG 300. Marketing. 3‑3‑0. Prerequisite: Completion of 60 hours of non-remedial coursework. Marketing functions and the organizations that perform them; strategies for products, pricing, promotion, and distribution of goods and services; marketing roles within the firm; the economic system and society. (52.1401)

MKTG 320. Professional Selling. 3‑3‑0. Prerequisite: MKTG 300. Strategies for successful selling. Buyer behavior and communication theory as applied to the buyer-seller relationship. Emphasis on problem solving and relationship building through role-play exercises. (52.1401)

MKTG 350. Retailing. 3‑3‑0. Prerequisite: MKTG 300. Store organization, operation and management; the retail method of inventory; problems connected with retail buying and selling. (52.1401)

MKTG 360. Customer Behavior. 3‑3‑0. Prerequisite or Corequisite: MKTG 300. Analysis of consumer behavior patterns and motivation and their relationships to actions in the marketplace. (52.1401)

MKTG 365. Channel Systems and Relationships. 3‑3‑0. Prerequisite: MKTG 300. Theories and concepts of channel management and its application to the marketing function. (52.1401)

MKTG 420. Seminar in Advanced Professional Selling. 3-3-0. Prerequisite: MKTG 320 or permission of department head. Major account selling using consultative framework. Skill development through role-play and other interactive exercises. Examines such advanced topics as negotiation, sales-related technology, team selling, and account management. (52.1401)

MKTG 450. Advertising. 3‑3‑0. Prerequisite: MKTG 300. Advertising in its relation to society and its use in business, its professional requirements, and the activities necessary to create and present advertising. (52.1401)

MKTG 460. Marketing Internship. 3‑0‑6. Prerequisites: Marketing major, or Business Administration major with a Financial Services Marketing Concentration; senior standing, and completion of 9 hours of marketing. Field work in an area relevant to the student's career goals in marketing. One internship may be counted toward degree. (52.0202)

*MKTG 470. Services Marketing. 3‑3‑0. Prerequisite: MKTG 300. A study of the unique problems associated with the marketing of services and of alternative strategies to improve service marketing effectiveness. (52.1401)

*MKTG 475. Global Marketing. 3‑3‑0. Prerequisite: MKTG 300. Problems and decisions facing managers of international marketing; exporting activities of the domestic firm as well as those firms which assemble, license, or produce in foreign markets. (52.1401)

MKTG 480. New Product Development. 3-3-0. Prerequisite: MKTG 300 or permission of department head. New product development process, focusing on entrepreneurial ventures. Idea generation and screening, market assessment and selection, prototyping and branding, with consideration of organizational, technological, and societal issues. (52.1401)

MKTG 481. Sales Management. 3‑3‑0. Prerequisite: MKTG 300. The application of management principles and practices to the administration of a field sales force. Topics include: sales force organization, job descriptions and specifications, recruiting and selection, compensation, training, budgeting, controlling and motivation of salespeople. (52.1401)

MKTG 485. Marketing Research. 3‑3‑0. Prerequisites: MKTG 300, QBA 282. An investigation and analysis of currently developing marketing research tools and techniques and their application to emerging marketing problems. (52.1402)

*MKTG 486. Current Issues in Marketing. 3‑3‑0. Prerequisite: MKTG 300. In‑depth treatment of special topics from the field of marketing. Content of the course varies with each offering. May be repeated for credit if content differs. (52.1401)

MKTG 490. Marketing Strategy. 3‑3‑0. Prerequisites: Twelve hours of marketing and senior standing. An integrative course using cases to develop decision‑making abilities within the diverse fields of marketing. (52.1401)

MKTG 501. Marketing Theory and Practice. 3‑3‑0. Prerequisite: MKTG 300. Theoretical constructs as they apply to marketing. Particular attention paid to evaluating contracting and expanding marketing concepts. (52.1499)

MKTG 505. Advanced Seminar in Marketing. 3‑3‑0. Prerequisite: MKTG 300. Analysis of current marketing concepts and their application as a management decision‑making tool. (52.1499)