Nicholls State University

Reaffirming our commitment to excellence in education through reaffirmation of SACS-COC accreditation


COURSES OF INSTRUCTION FOR MASS COMMUNICATION

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Courses numbered below 100 are developmental, courses in the 100 series are designed for freshmen, 200 courses are for sophomores, and 300 and 400 courses are for juniors and seniors.


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Admission to courses numbered 300 or above requires sophomore standing and completion of six semester hours of non‑developmental English and three semester hours of non‑developmental mathematics.


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Numbers preceded by an asterisk (*)indicate courses carrying undergraduate credit or graduate credit. Such courses are structured to ensure appropriate attention to both groups.


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Courses numbered 500 to 599 are designed for graduate students. Seniors, however, may be admitted under certain conditions (see Admissions of Seniors to Part‑Time Graduate Study).


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A freshman or sophomore cannot register for a course listed and offered for graduate or undergraduate credit, if a graduate student is enrolled in the course.


Courses numbered below 100 are developmental and are not acceptable for credit toward graduation. Some other courses numbered above 100 may not carry credit toward graduation; see course description.

The numerical listing after the course titles gives the following information:

first number :  

semester credit hours


second number :  

lecture hours per week


third number :  

laboratory or other contact hours per week.


ACCT 205 :  

Introduction to Financial Accounting. 03‑3‑0. (3 semester credit hours. 3 hours lecture per week. No laboratory.) (52.0301)


BIOL 204 :  

General Microbiology Laboratory. 1-0-3. (1 semester credit hour. No lecture. 3 hours laboratory per week.) (26.0503)


CHEM 451 :  

Research Problems. 2‑1‑3.(2 semester credit hours. 1 hour lecture per week. 3 hours laboratory per week.) (40.0599)


Courses offered only in specific semesters are identified by the following designations:

Su only  

Fa-odd years only

Sp only  

Fa-even years only

Fa only  

Sp-odd years only

  

Sp- even years only


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If courses have no designation(s), they are generally offered each semester, but student‘s should contact individual departments for variations.

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Summer Session course offerings vary greatly. Students must consult with their Dean's office for summer course offerings.


The University reserves the right to withdraw, modify, or add to the courses offered.

The four capital letters in parentheses represent the computerized abbreviation for that subject field; the abbreviation is often used on documents and course schedules. The numbers in parentheses represent the Integrated Post-secondary Education Data System (IPEDS).


Mass Communication (MACO-09.01)


MACO 101. Survey of Mass Communication. 3‑3‑0. Print, broadcast, advertising and public relations and their roles in American society; the concept of freedom of the press; the relationship of press and government and of the press and the public; theory, criticisms, problems and ethical concerns of the media. Open to all students. (09.0101)

MACO 251. News Writing. 3‑3‑0. Prerequisites: Completion of freshman English and keyboarding skills. Researching and writing news, with emphasis on accuracy, brevity, clarity. (09.0401)

MACO 252. Reporting. 3‑3‑0. Prerequisite: MACO 251. Advanced newsgathering, newswriting and interviewing techniques. (09.0401)

MACO 261. Photojournalism. 3‑0‑6. Camera techniques, dark room procedures and picture editing for publication. (09.0401)

MACO 271. Broadcast News Writing. 3‑3‑0. Prerequisite: Completion of MACO 251. Lecture and practice in researching, gathering and writing broadcast news. (09.0402)

MACO 317. Public Relations Writing. 3-3-0. Prerequisites: Completion of MACO 251 and SPCH 101. Fundamentals of public relations writing including news releases, internal communications, and persuasive writing. (09.0902)

MACO 322. Computers for Mass Communication. 3‑0‑3. Emphasis on desktop publishing. Production of publications with a personal computer and laser printer using word processing, media graphics, spreadsheets and interactive page layout. Meets computer literacy requirement. (09.0401)

MACO 326. News Editing. 3‑3‑0. Prerequisite: MACO 252. Prerequisite or Corequisite: MACO 322. Fundamentals of editing for newspapers and related publications; layout; copy reading and headline writing. (09.0401)

MACO 330. Public Relations. 3‑3‑0. Effective use of promotion, publicity, advertising, research techniques, internal and external publications and the news media. Open to all students. (09.0902)

MACO 355. History and Principles of Mass Communication. 3‑3‑0. The development in the United States of newspapers, magazines, radio, television, advertising and public relations; ethical principles of American journalism. Open to all students. (09.9999)

MACO 361. Television Production. 3‑3‑0. Basic procedures for coordinating cameras, microphones, sets, lights and videotapes. (09.0402)

MACO 364‑365‑366. Television Workshop. 1‑0‑2 each. Practical experience in production techniques and participation in campus television productions. MACO 366 meets computer literacy requirement. (09.0402)

MACO 370. Law and Ethics of Mass Communication. 3‑3‑0. Legal and ethical concerns affecting publishing, advertising, broadcasting and public relations. Open to all students. (09.0101)

MACO 380. Advertising Copy and Layout. 3‑2‑2. Prerequisite: MACO 322. Advertising fundamentals, copy, layout and production. (09.0903)

MACO 390. Internship. 3‑0‑10. Prerequisites: Mass Communication major and junior/senior standing. Students intern in a news, public relations or advertising capacity. Must be approved by the department head before registration. S or U is assigned upon completion. (09.9999)

MACO 397‑398‑399. Independent Study. 1‑0‑3. Study or project coordinated by instructor in conference with student. One, two, or all three courses may be taken. Must be approved by the adviser before registration. Can be repeated for credit. (09.0401)

MACO 401. Broadcast Journalism. 3‑3‑0. Prerequisites: MACO 271, 361. Theory, research, concepts, skills and tools basic to radio and television journalism, including news department operation and news program production. (09.0402)

MACO 402. Broadcast Journalism Workshop. 3‑0‑3. Prerequisite: Credit or registration in MACO 401. Practical experience in radio and television news writing, videotape news story production, and television news graphics production. (09.0402)

MACO 430. Public Relations Practice and Case Studies. 3‑3‑0. Prerequisites: MACO 252, 322, and 330. Theory, research, concepts, case studies, and the execution of regular and special projects. (09.0902)

MACO 440. Public Relations Campaigns. 3‑3‑0. Prerequisite: MACO 430. Planning, researching, developing, executing, analyzing, and evaluating public relations campaigns. (09.0902)

MACO 451. Feature Writing. 3‑1‑6. Prerequisite: MACO 252 or 271. Writing feature and special articles for newspapers and magazines. (09.0401)

MACO 452. Women and Minorities in the Media. 3-3-0. Representation and presentation of women and minorities in the mass media. (09.0902)

MACO 453. Media Research. 3‑3‑0. Prerequisite: MACO 101. Mass communication research methods, including focus groups, surveys, content analysis, statistics, copy‑testing, audience research, computer application and evaluation. (09.0902)

MACO 455. Public Affairs Reporting. 3‑2‑3. Prerequisite: MACO 252 or 271. Practical application in researching, news gathering and news writing principles with emphasis on public affairs reporting. (09.0401)

MACO 480. Advertising Concepts and Strategies. 3‑3‑0. Prerequisite: MACO 380. Theory, research and analysis of campaigns and media outlets; the execution of regular and special projects. (09.0903)

MACO 499. Seminar in Contemporary Mass Communication. 3‑3‑0. Open to all students. Discussions on various aspects of mass communication. May be repeated for credit if content differs. (09.0902)


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