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If courses have no
designation(s), they are generally offered each semester, but students should
contact individual departments for variations.
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Summer Session course
offerings vary greatly. Students must consult with their Dean's office for
summer course offerings.
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The University
reserves the right to withdraw, modify, or add to the courses offered.
The four capital letters in parentheses represent
the computerized abbreviation for that subject field; the abbreviation is often
used on documents and course schedules. The numbers in parentheses represent
the Integrated Post-secondary Education Data System (IPEDS).
Mass Communication (MACO-09.01)
MACO
101. Survey of Mass Communication. 3‑3‑0.
Print, broadcast, advertising and public relations
and their roles in American society; the concept
of freedom of the press; the relationship of press
and government and of the press and the public;
theory, criticisms, problems and ethical concerns
of the media. Open to all students. (09.0101)
MACO
251. News Writing. 3‑3‑0.
Prerequisites: Completion of freshman English and
keyboarding skills. Researching and writing news,
with emphasis on accuracy, brevity, clarity.
(09.0401)
MACO
252. Reporting. 3‑3‑0. Prerequisite:
MACO 251. Advanced newsgathering, newswriting and
interviewing techniques. (09.0401)
MACO 261.
Photojournalism. 3‑0‑6. Camera techniques,
dark room procedures and picture editing for
publication. (09.0401)
MACO
271. Broadcast News Writing. 3‑3‑0.
Prerequisite: Completion of MACO 251. Lecture and
practice in researching, gathering and writing
broadcast news. (09.0402)
MACO 317. Public
Relations Writing. 3-3-0. Prerequisites:
Completion of MACO 251 and SPCH 101. Fundamentals
of public relations writing including news
releases, internal communications, and persuasive
writing. (09.0902)
MACO 322.
Computers for Mass Communication. 3‑0‑3.
Emphasis on desktop publishing. Production of
publications with a personal computer and laser
printer using word processing, media graphics,
spreadsheets and interactive page layout. Meets
computer literacy requirement. (09.0401)
MACO
326. News Editing. 3‑3‑0. Prerequisite:
MACO 252. Prerequisite or Corequisite: MACO 322.
Fundamentals of editing for newspapers and related
publications; layout; copy reading and headline
writing. (09.0401)
MACO
330. Public Relations. 3‑3‑0. Effective
use of promotion, publicity, advertising, research
techniques, internal and external publications and
the news media. Open to all students.
(09.0902)
MACO
355. History and Principles of Mass
Communication. 3‑3‑0. The development in
the United States of newspapers, magazines, radio,
television, advertising and public relations;
ethical principles of American journalism. Open to
all students. (09.9999)
MACO
361. Television Production. 3‑3‑0.
Basic procedures for coordinating cameras,
microphones, sets, lights and videotapes.
(09.0402)
MACO
364‑365‑366. Television Workshop. 1‑0‑2
each. Practical experience in production
techniques and participation in campus television
productions. MACO 366 meets computer literacy
requirement. (09.0402)
MACO
370. Law and Ethics of Mass
Communication. 3‑3‑0. Legal and ethical
concerns affecting publishing, advertising,
broadcasting and public relations. Open to all
students. (09.0101)
MACO 380.
Advertising Copy and Layout. 3‑2‑2.
Prerequisite: MACO 322. Advertising fundamentals,
copy, layout and production. (09.0903)
MACO 390.
Internship. 3‑0‑10. Prerequisites: Mass
Communication major and junior/senior standing.
Students intern in a news, public relations or
advertising capacity. Must be approved by the
department head before registration. S or U is
assigned upon completion. (09.9999)
MACO 397‑398‑399.
Independent Study. 1‑0‑3. Study or project
coordinated by instructor in conference with
student. One, two, or all three courses may be
taken. Must be approved by the adviser before
registration. Can be repeated for credit.
(09.0401)
MACO
401. Broadcast Journalism. 3‑3‑0.
Prerequisites: MACO 271, 361. Theory, research,
concepts, skills and tools basic to radio and
television journalism, including news department
operation and news program production.
(09.0402)
MACO 402.
Broadcast Journalism Workshop. 3‑0‑3.
Prerequisite: Credit or registration in MACO 401.
Practical experience in radio and television news
writing, videotape news story production, and
television news graphics production. (09.0402)
MACO
430. Public Relations Practice and Case
Studies. 3‑3‑0. Prerequisites: MACO 252,
322, and 330. Theory, research, concepts, case
studies, and the execution of regular and special
projects. (09.0902)
MACO 440. Public
Relations Campaigns. 3‑3‑0. Prerequisite:
MACO 430. Planning, researching, developing,
executing, analyzing, and evaluating public
relations campaigns. (09.0902)
MACO
451. Feature Writing. 3‑1‑6.
Prerequisite: MACO 252 or 271. Writing feature and
special articles for newspapers and magazines.
(09.0401)
MACO
452. Women and Minorities in the Media.
3-3-0. Representation and presentation of women
and minorities in the mass media. (09.0902)
MACO 453. Media
Research. 3‑3‑0. Prerequisite: MACO 101.
Mass communication research methods, including focus
groups, surveys, content analysis, statistics,
copy‑testing, audience research, computer
application and evaluation. (09.0902)
MACO 455. Public
Affairs Reporting. 3‑2‑3. Prerequisite:
MACO 252 or 271. Practical application in
researching, news gathering and news writing
principles with emphasis on public affairs
reporting. (09.0401)
MACO 480.
Advertising Concepts and Strategies. 3‑3‑0.
Prerequisite: MACO 380. Theory, research and
analysis of campaigns and media outlets; the
execution of regular and special projects.
(09.0903)
MACO 499. Seminar
in Contemporary Mass Communication. 3‑3‑0.
Open to all students. Discussions on various
aspects of mass communication. May be repeated for
credit if content differs. (09.0902)
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