Recruitment is a campus-wide priority. Faculty, staff, students, and administrators are included in the student recruitment process. Recruitment materials and presentations provided for prospective students accurately represent the University's practices and policies. Information distributed to prospective students and their families generally comes through one or more of the following venues: the University's Web site [1], the University's View Book [2], campus tours, the University Bulletin [3], the admissions' information packet [4], the Search Brochure [5], and the Outcome Brochure [6].

Content of recruitment materials, print and electronic, is reviewed for accuracy by admissions and institutional advancement staff prior to publication and distribution. The Office of Academic Affairs coordinates publication of the Bulletin. All administrative units participate in the annual content review of this publication. Recruitment information presented on the University's Web site's link to Future Students [7] is current and accurate.

Scripts [8] are created for recruitment presentations, campus tours, orientation sessions, telemarketing operations, scholars' day presentations, etc. The Office of Admissions reviews and updates the scripts to ensure that accurate information is provided to prospective students and other individuals seeking admissions information. Click to view PowerPoint presentations used for recruiting events [9], such as Scholars' Day [10].

In 2003, the University hired a consulting firm, Lapham/Miller [11], to assist with the development of a branding initiative, in response to an internal communication audit conducted by the University to determine consistency in graphic identity and message [12]. The result of this initiative was the creation of a new graphic identity and brand definition [13] which will be used to create a family of new admissions publications for the recruitment of prospective students as well as for use in all University publications and messaging. Consistency of this message will be aided by the Brand Identity Guidelines publication [14].